BUSINESS & LEADERSHIPWomen &
Boards
As the global economy continues to tailspin and
corporations adjust, seats around boardroom tables
are opening up. Organizations are hungry from
new leadership, strong leadership--maybe your
leadership.
http://views.washingtonpost.com/leadership/panelists/2009/04/expand-your-leadership-join-a-corporate-board.html
Six Reasons
Why Women Are the Most Important Audience for
Changing the World…
http://www.alternet.org/module/printversion/86253
Generation Y: They've arrived at work with a
new attitude. They're young, smart, brash. They
may wear flip-flops to the office or listen to iPods
at their desk. They want to work, but they don't
want work to be their life.
www.usatoday.com/money/workplace/2005-11-06-gen-y_x.htm
What Gen Y Really Wants… With 85 million
baby boomers and 50 million Gen Xers, there is
already a yawning generation gap among American
workers--particularly in their ideas of work-life
balance.
www.time.com/time/magazine/article/0,9171,1640395,00.html
MARKETING TO WOMEN
The Power of the Purse: How Smart Companies
are Adapting to the World’s Most Important
Consumers. Women make 80 percent of all buying
decisions. They control $7 trillion in purchasing
power. By 2010 they'll control more than $13
trillion in private wealth.
www.thepowerofthepurse.com/
What Women Want: New Terms of Engagement.
Women and their busy lives can no longer be slotted
into neat generational labels. For example, a brand
marketing to mothers should be looking at women who
may be 24 years old-or 44. Career women could be
30-or 60. They are all going through the same life
stage, but they are not the same age.
http://www.michellemiller,blogs.com/
Marketing to Women. Resources that will
identify strategies and tactics to assist you in
marketing to today's women.
http://www.marketing.about.com/od/marketingtowomen/Marketing_to_Women.html
Beyond Print and Broadcast Media: How You
Can Effectively Measure the Impact of Sponsorships,
Experiential Marketing and Word-of-Mouth Advocacy…
http://www.sageresearch.com/html/eventmarketing.htm
Event Marketing: ROI Traditional advertising
channels are not as effective as they used to be
www.sageresearch.com/html/eventmarketing.html
